Rip Wheeler Rides into Fashion  : Cole Hauser

Rip Wheeler Rides into Fashion

Written by kk November 27, 2023

Cole Hauser launched his own fashion line after starring as Rip Wheeler on hit show Yellowstone.

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The actor's new clothing line features Western wear like jeans, shirts and jackets.

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Hauser said the rugged style of Yellowstone inspired him to design durable outdoor apparel.

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His brand, called Rip Wheeler Apparel, taps into the popularity of the Paramount Network drama.

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Rip Wheeler merchandise includes hats, boots, belts and more to complete the cowboy aesthetic.

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Hauser hopes to capture the loyal Yellowstone fan base with clothes emulating his tough character.

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The fashion line drops new collections timed to the season premieres of the Kevin Costner neo-Western.

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Hauser joins other celebrities leveraging TV fame to sell branded merch to enthusiastic viewers.

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